Audacious Church Manchester is renowned for its bold, vibrant presence. Their existing identity was anchored by the iconic exclamation mark logo, a symbol of their audacious mission. However, after years of growth and expansion into Europe, they needed a rebrand to modernise their visual identity while staying true to their loud and energetic ethos.
Through workshops with their leadership team, we explored their mission and clarified their audience. This process revealed a need to embrace their core values unapologetically while evolving the way they visually communicated them.
The rebrand centered on a new grid-based logo system, transforming the exclamation mark into a modular design that could be adapted across assets, from signage to sub-brands, while maintaining consistency.
A full brand guide, refreshed sub-brand designs, updated signage, and digital assets brought cohesion across all church campuses and ministries, amplifying their message.
